January 17, 2011

Socially Conscious Fashion

Wear it with Pride


Fluid Tees has worked with various non-profit groups to better society at large. We have also been involved with initiatives promoting peace and a more democratic Kenya. As well as a campaign supporting African teams at the World Cup.


We firmly believe in doing our part to make the world a better place and as a result we would love to take the pleasure in introducing you to a brand that also works towards this goal. Pamoja!


Edun is famously owned by Bono's wife and was set up with the goal of improving African trade.






The majority of Edun Apparel clothing - 80% of units manufactured - is made in Africa, specifically in Tunisia, Tanzania and Kenya, the remaining 20% is split between Peru and China.






The brand has worked with children from Kibera-Bidii School- to produce custom made t-shirts. This initiative goes to support  basic needs, such as lunch, supplies, healthcare, and development projects at the Bidii School and Kudos to Edun, they claim that one hundred percent of the proceeds from the sale of these tees go back towards this fund.









According to Edun Live, they have built the business solely in Africa and are committed to expanding production of their fashion line - that is 15% African made - on the continent on a year to year basis. The company stands by the quality of their African made products and are actively working towards increasing their capacity there. Below are images of some of their work:










No comments:

Post a Comment